Industry & Domain Expertise

Software is easier when you already speak the language.

Technical skill is table stakes; domain knowledge is where projects accelerate. In a handful of sectors we bring something genuinely rare — years of working inside the domain, not just alongside it — which means requirements conversations start at chapter five instead of page one.

Between the two partners that covers regulated company-services work, luxury retail from both the systems and the marketing side, and patient-led marketing for healthcare and wellness practices.

Company formations, secretarial & compliance

A career's depth in a domain very few software people know — the regulatory machinery of UK companies.

  • Company formation and incorporation systems
  • Company secretarial (CoSec) software
  • Companies House filings and API integration
  • Articles of association builders and PSC management
  • AML / KYC obligations and onboarding workflows
  • ECCTA (Economic Crime and Corporate Transparency Act) compliance
  • TCSP software, accountant and partner programmes
  • Regulatory reporting and business-process controls

Luxury goods & watches

Both partners worked in this sector — one building the systems, the other marketing the stock.

  • Luxury and pre-owned watch retail, trade and consignment systems
  • Second Hand VAT Margin Scheme
  • High-net-worth customer marketing and luxury brand positioning
  • E-commerce for luxury products
  • Grey-market and HNWI commerce

Healthcare & wellness

Patient-led marketing and lead generation for private practices, where trust does the selling.

  • Psychology clinics and private medical practices
  • Aesthetic, cosmetic and skin-treatment providers
  • Patient lead generation and consultation enquiry funnels
  • Healthcare website design and patient-journey optimisation
  • Trust-based marketing and service-led content strategy

Fashion & consumer retail

  • Fashion retail and consumer e-commerce
  • Brand development and product marketing

CRM, sales & finance operations

  • Lead and opportunity management systems
  • Sales automation and customer communications
  • Commission calculation and financial workflows
  • Audit trails and process controls
  • BI, KPI reporting and performance dashboards

Have a project in mind?

Tell us what you're trying to build — or untangle — and we'll tell you, plainly, how we'd approach it. No obligation, no hard sell.

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